Record-breaking & award-winningFour Seasons
3.3M VIEWS. THEIR MOST-WATCHED FILM EVER.
A multi-year brand campaign and large-scale property films across the portfolio. The most viewed and engaged content in the brand's history.
43countries
Trusted by Apple, Four Seasons and the United Nations
The story your brand can't fake.
Brand films and growth campaigns made by award-winning human storytellers, on location, with the real people whose story it is. Led end to end by Muse. Measured in awareness, brand equity and a lower cost to acquire a customer.
Every director on this page was certified in the same story method we published in peer-reviewed journals.
5×
National Emmy Awards
100M+
Views on films we've produced
Patrick MoreauFounder of Muse
Summer Asturi-BralishCEO of Muse & Co
Grant PeelleSenior CD at Muse & Co
Ita Udo-EmaDirector
Doug DarlingDirector
Beau KesterCinematographer
Fernando VillanovaCinematographer
Janice SmithDirector
Raveneet OberoiDirector
Sebastien NestolatDirector
David GrinnellCinematographer
Patrick MoreauFounder of Muse
Summer Asturi-BralishCEO of Muse & Co
Grant PeelleSenior CD at Muse & Co
Ita Udo-EmaDirector
Doug DarlingDirector
Beau KesterCinematographer
Fernando VillanovaCinematographer
Janice SmithDirector
Raveneet OberoiDirector
Sebastien NestolatDirector
David GrinnellCinematographer
Patrick MoreauFounder of Muse
Summer Asturi-BralishCEO of Muse & Co
Grant PeelleSenior CD at Muse & Co
Ita Udo-EmaDirector
Doug DarlingDirector
Beau KesterCinematographer
Fernando VillanovaCinematographer
Janice SmithDirector
Raveneet OberoiDirector
Sebastien NestolatDirector
David GrinnellCinematographer
On location. Every film, every country, a person behind the camera.
Who we are · A Muse Storytelling company
For fifteen years Muse taught the world's filmmakers how story works. Muse & Co is where the best of them make yours.
Muse Storytelling started with a psychology student and a camera from Best Buy, and became five National Emmys, films in nearly a hundred countries, and the training ground for more than ten thousand filmmakers. Along the way we did something agencies don't do: we tested the method in the lab and published it in peer-reviewed journals.
There's an old story about Picasso sketching on a napkin for a stranger and naming a price that made her gasp. "It took you thirty seconds," she said. "No," he said. "It took me forty years." That is the honest math of a Muse film. You aren't paying for three minutes of footage. You're paying for the fifteen years that make those three minutes land.
Muse & Co is the production arm of that house. Muse Storytelling trains and certifies the storytellers. Muse & Co assembles the best of them, puts a Muse Creative Director over the work, and delivers the film to your brand. Same method. Same standard. One company behind it.
15
years refining one story method
10,000+
filmmakers trained by Muse
~100
countries filmed in
2
peer-reviewed papers on why it works
The problem with most brand video
Your customers can tell when a story is made for them and when it's made at them.
Every brand now has the same tools, the same stock, the same prompts. What they don't have is a real person, a real conflict, and a story that moves someone to act. That is the only part of marketing that became more valuable this year, not less, and it is the part we have spent fifteen years turning into a repeatable process.
>50%
of consumers in North America and Europe distrust AI-generated advertising.
Kantar · Media Reactions 2025
37pts
gap between how positive ad executives think young consumers are about AI ads (82%) and how positive they are (45%).
IAB · The AI Ad Gap Widens · Jan 2026
96%
lift in trust in a company when it is honest about how its content was made. Provenance is now a growth lever.
Yahoo × Publicis Media
Vision Story · Four Seasons · Take Your Time
A brand belief, brought to life. 3.3M views, 43 countries, their most-watched film ever.
The global campaign film for Four Seasons. No rooms, no rates, no resort until the very end. Real people, surprised by the people who love them.
RECORD-BREAKING · AWARD-WINNING · 3.3M VIEWS
How the science was applied, minute by minute.
Four pillars · one film0:00 → 0:51
Plot · conflict & engagement
Confusion first. Then the calendar.
The hook is a real reaction, not a title card. The conflict is a life run from Outlook and a phone clutched in sleep. The resolution is the wall opening onto the place they promised to go.
“Our life is run from an Outlook calendar.”
1:00 → 1:50
People · character
A doctor, a dad, a sister. Then their people.
Desire: to be present. Motivation: the daughter, the wife, the sister who recorded the message. Uniqueness: we watch them hear it for the first time.
“When I'm home, I'm a husband and dad first.”
The set
Places · real stakes
One chair. One pair of headphones.
A bare stage strips everything but the face. When the resort finally appears behind them, the place has been earned, not advertised.
“In a twinkle of an eye, these things would go.”
1:56 → 3:28
Purpose · meaning
Take your time. With them.
The film never sells a stay. It asks one question: who are you not taking the time for? Four Seasons is simply where the answer happens.
“I think it's about time we finally do our girls trip.”
3.3M
views, the most-watched film in Four Seasons history
43
countries, one brand belief carried across the portfolio
Awards
record-breaking and award-winning, and the film that brought the brand belief to life
The mechanism · Story Science™
Story is not magic.
It's biology. We published the proof.
Media Psychology · 2019Hamby, Shawver & Moreau
Journal of Business Research · 2023Hamby, Orazi & Moreau
In 1944 two psychologists, Heider and Simmel, showed people an animation of triangles and circles moving around a box. The audience invented villains, love stories and heartbreak. We are wired so deeply for narrative that we find it in shapes.
Most agencies stop at quoting that study. We ran our own. In two studies published in Media Psychology, Muse's founder and his co-authors tested what actually moves an audience. It wasn't production value and it wasn't enjoyment. It was the character: when viewers understood why someone wanted something, and watched them struggle for it, they felt more, were more moved, and were significantly more likely to share the story. Enjoyment alone predicted nothing.1
Then we asked the harder question: does it matter who tells the story? In three experiments with professionally produced films, published in the Journal of Business Research, we showed that the storyteller's own standing changes how true the audience believes the story is, how serious they judge the problem to be, and whether they act on it. Reveal the source at the wrong moment and the effect weakens.2
That is the mechanism inside every Muse film: a real person with a real reason, shown struggling for something that matters, told by the person who has the right to tell it. We built it into four pillars.
People · emotion
A story is never stronger than its characters. We find the real person your audience will root for: desire, motivation, uniqueness.
Plot · engagement
Hook, conflict, initiation, journey, resolution, jab. Six plot points that hold attention past the eight-second window.
Places · trust
Trust is built by showing, not telling. Time, environment, objects and situations that make the story undeniable.
Purpose · meaning
Every film starts with the action you need the audience to take. Awareness, equity and CAC are designed in, not hoped for.
1 Hamby, A., Shawver, Z. & Moreau, P. (2019). How character goal pursuit "moves" audiences to share meaningful stories. Media Psychology. doi:10.1080/15213269.2019.1601569
2 Hamby, A., Orazi, D. & Moreau, P. (2023). Whose story is this? Source reveal as a communication tactic to increase consumers' advocacy for social causes. Journal of Business Research, 114309. doi:10.1016/j.jbusres.2023.114309
How Muse & Co actually works
You hire us. Here is exactly what happens next.
Three people are in the room from day one, and you know all of their names. Then a sequence we have run on a $50K film and a global campaign alike. No mystery, no producer roulette, no change-order theatre.
Your Creative Director
Patrick Moreau or Grant Peelle
Runs Story Science on your brand, chooses the crew, signs off every scene plan and every cut. One name, start to finish.
Your account manager
Ita Udo-Ema
The one number you call. Scope, dates, budget, approvals, the awkward question at 9pm. Ita answers, and if she can't fix it, she owns finding who can.
Your crew
Hand-picked from the Muse Collective
Certified directors and cinematographers on every continent, chosen for your story, your market and their track record. You approve them before anyone books a flight.
- 01Day 0
Chat, then a Brand Storytelling Audit
A twenty-minute conversation with Ita. Then a Muse Creative Director reviews your current best creative against the four pillars and sends a written audit. Complimentary, and yours whether or not we work together.
- 02Within 48 hours of signing
Your account opens
Ita sends the scope sheet, the dates and the published tier you chose. Your Creative Director is named. Kickoff is on the calendar inside the week.
- 03Week 1
Storyfinding
Your Creative Director runs a Storyfinding session with your team and the real people whose story this is. This is where we listen. Coffee-shop questions, not a brief. We leave knowing where the true story lives.
- 04Weeks 1–2
Creative development: Story Science, three milestones
This is the part you are paying for. Your Creative Director takes what Storyfinding surfaced and builds the film on the method we published, with three sign-offs you attend. Then the crew is picked to that structure and you meet them on a call. Not the right fit? We pick again.
1KeywordsThe objectiveWhat the film must do, locked in five words. Every creative call is measured against them.2CharactersThe emotional leverThe real person your audience will root for, chosen for desire, motivation and uniqueness.3Story structureEngagement + trustSix plot points that hold attention, and the places that make it undeniable, before a frame is shot. - 05Production
On location, with real people
The crew shoots where the story lives. Every scene plan is signed off by your Creative Director before it rolls. Ita is on the thread the whole time; you never chase a producer.
- 06Post
Human edit, sharpened by AI-assisted workflows
AI-assisted post-production workflows help us find the structure fast. Human editors cut it. Your Creative Director approves every version before you see it. Two review rounds are built into every tier.
- 07Delivery + 30 days
The film, the suite, the numbers
You receive the film, the social suite and C2PA Content Credentials. We run it head to head with your current best creative on the metric we agreed before the shoot, and Ita walks you through the results deck at day 30.
The offers · published pricing
Pick the size of the story you're ready to tell. Every offer is turnkey: Muse leads the story and the growth plan, the Collective leads the filmmaking.
Brand Film + Social Suite · $50K
Fixed price, 8 weeks. A hero brand film plus two customer story films, twelve platform-native cuts and a 90-day distribution plan. For companies at $5M–$50M who have outgrown the videographer.
CHAT WITH MUSE & CO
Growth Campaign · $100K
Fixed price, 90 days. The film, a founder documentary short, a 30-asset social suite, email, and paid media managed by Muse, reported weekly against your current best creative.
CHAT WITH MUSE & CO
Global Campaign · from $250K
One story across several countries. Collection storytellers on the ground in each market, one Creative Director, one standard. The Apple and Stantec shape.
CHAT WITH MUSE & CO
Testimonials
What the world's top thinkers say about Muse.
Brand leaders, neuroscientists and the biggest company on earth. Same verdict.
CG
Cara Gresser
Director of Brand Content · Four Seasons
The most viewed content in our history.
"Produced the most viewed and engaged content of all time for the brand, owning top positions."
PJ
Dr. Paul J. Zak
Neuroscientist · Claremont Graduate University
Narrative, turned into science.
"Every serious brand needs to consider Muse. It takes the art of narrative and turns it into science."
AJ
April Johnson
Founder & CEO · Youth Unlimited Inc.
A true message of hope.
"Muse captured my story and created a true message of hope."
A
Apple
Five films · five countries · ten days
Delivered through the Collective.
"Five films in five countries, delivered in ten days. One creative lead, one story standard, Muse Collective storytellers already on the ground in every market."
100M+
Views on films we've produced
5×
National Emmy Awards
Streamers
Feature documentary work built for the major platforms
Peer-reviewed
Our storytelling research, published in academic journals
Where we stand on AI · in writing, before you ask
AI works for our storytellers. It never stands in front of the camera.
We use AI the way a great editor uses a second brain: to pressure-test a story structure, to find the thread in forty hours of footage through AI-assisted post-production workflows, to plan a shoot in five countries. It makes us faster and more rigorous, and it gives more of our hours back to the part that matters.
Then a human storyteller gets on a plane. They sit at your founder's kitchen table, stand in your customer's workshop at dawn, earn the moment when someone says the true thing. Every frame we deliver was captured by a person, on location, with the real people whose story it is.
Every frame we deliver is shot by a person, on a real set, with real people. We don't generate the faces, the places or the moments and pass them off as real, because a story your audience can't trust isn't a story. It's a claim. Where a tool touches the work, we say so, in the credentials that ship with every film.
Every film ships with C2PA Content Credentials so your audience can verify who made it and how.
We use AI for
Research and story architecture. AI-assisted post-production workflows. Shot planning and logistics. Testing hooks and structure before we shoot. Reporting on what the film did to your numbers.
Never for
Generated people, places, products or b-roll presented as real. Synthetic voices standing in for real ones. Composited "real" moments. Anything your audience would need a disclosure label to understand.
Why
Over half your customers already distrust AI-made ads. Disclosure law now applies in the EU and New York. The human film is the one asset that gets more valuable every year, and it is the one we know how to make.
The work · real clients, real frames
Three brands. One standard. Anywhere on earth.
Record-breaking & award-winning
Global production at scaleApple
APPLE'S STANDARD. FIVE COUNTRIES. TEN DAYS.
Five films in five countries, delivered in ten days with no loss in quality. One creative lead, one story standard, Collective storytellers already on the ground in every market.
5 · 5 · 10films · countries · days
Top performing on paid mediaStantec
MOST-VIEWED FILM. LOWEST CPV EVER.
Certified Muse filmmakers deployed across multiple regions to launch one global brand film for one of the world's largest design and engineering firms. Their most-viewed film and their lowest cost per view on record.
1brand launch · crews on several continents
Impact Story · Mitti, formerly SafetyCulture
Their top-performing recruitment film and lowest cost per view. For years.
Made for SafetyCulture to show what their product changes inside the world's richest gold mine. Three minutes. One safety lead. No script.
RECRUITMENT TOOL OF RECORD · LOWEST CPV IN COMPANY HISTORY
How the science was applied, minute by minute.
Four pillars · one film0:20 → 1:58
Plot · conflict & engagement
Danger, then paper, then minutes.
A fact for a hook. Paper reports and four-hour delays for the conflict. Eight times the inspections for the resolution.
“The softest thing that goes underground is you.”
0:36 → 2:40
People · character
Andrew, the safety lead.
Desire: everyone goes home. Motivation: his son. Uniqueness: safety as love, not compliance. The product appears only once we care about him.
“This kid is my life.”
Throughout
Places · real stakes
Underground, sixty years deep.
Rock, steel, water, headlamps. The software in the hands where it's used. Trust before a feature is named.
“Everything else is rock and steel.”
2:16 → 2:55
Purpose · meaning
A reason to work here.
It never asks you to buy. It makes you want to stand next to these people. That is why it recruited for years.
“It does sound like a superpower.”
7–8×
more inspections per shift after iAuditor
4h → min
from paper report to real-time hazard recognition
Years
as their best-performing recruitment tool, at their lowest cost per view
Complimentary
Brand Storytelling Audit
We review your current brand storytelling and find the largest opportunities across your Origin story (brand equity and decision-making), your Impact story (customers) and your Vision story (fundraising and awareness). Delivered in 48 hours.
$5K
Brand Story Blueprint
A 90-minute session with a Muse strategist, your full story architecture, a campaign roadmap and a scoped production plan. Credited in full toward any offer within 90 days.
The guarantee
Beat your current best creative, or we re-cut and re-run it at no cost to you.
On a matched paid-media test, your Muse & Co film goes head to head with the best-performing creative you already run, on the metric we agree before we shoot: cost per lead, cost per acquisition, or hold rate. We are not selling video. We are selling the result of the story.
Above $250M in revenue, or for series and feature-length work, ask about Muse Originals private-client production.
Start here · the Brand Storytelling Audit
See how much growth your story is leaving on the table.
In 48 hours a Muse strategist reviews your brand across the three stories every company is telling whether it means to or not: your Origin story, which carries brand equity and decision-making; your Impact story, which carries your customers; and your Vision story, which carries fundraising and awareness.
You receive the score, the largest opportunities, and one big swing. It is not a feel-good report. The one shown here scored a $1.5B company at 5.0 out of 10 and found its founders appearing nowhere but blog bylines.
Complimentary · Delivered in 48 hours
Example · brand storytelling auditGranola · AI notepad · $1.5B valuation
5.0/ 10 overall narrative score
Leveraged origin story2 / 10
Authority & proof7 / 10
Ownable perspective6.5 / 10
Insight 01
You've built a $1.5B company without a founder story. /about returns a 404. The founders appear only as blog bylines. Testimonials are praise quotes, not transformation stories, and none are on video.
Big swing
The Founders' Film. A 3–4 minute documentary short shot in Shoreditch, driving to a story-led landing page tested against the current homepage funnel.
FAQS
Questions brands ask before they book
Straight answers on price, process, and where AI does and does not belong.
Because a $50K or $100K decision should not start with a mystery. Every offer is fixed-price and hard-scoped, so the conversation with Ita is about your story and your numbers, not a quote.
A Muse Creative Director leads every project. Certified storytellers from the Muse Collective, trained in the Muse process, shoot on location with your real people. Our post team cuts it. You never brief a stranger or manage a crew.
To think, yes: research, story architecture, the paper edit, planning, reporting. To make pictures, never. No generative people, places, products or b-roll appear in anything we deliver, and every film ships with C2PA Content Credentials so your audience can verify it.
On a matched paid-media test, your Muse & Co film goes head to head with the best creative you already run, on a metric we agree before we shoot: cost per lead, cost per acquisition or hold rate. If it does not win, we re-cut the film and re-run the test at no charge.
Brand Film + Social Suite is eight weeks. Growth Campaign is ninety days. For Apple we delivered five films in five countries in ten days, so when the story needs speed, the Collective is built for it.
Chat with Muse & Co
A Storyfinding conversation. Not a pitch.
Tell us about your brand and where you are. Choose a discovery chat with Ita to learn more, or go straight to scope and timeline with Summer, our CEO. Published pricing means no surprises, and the Brand Storytelling Audit is yours on either path.
Two minutes · We reply within one business day
How it goes
Who you are and the brand you're buildingYou
Discovery chat to learn moreIta
Scope, timeline and campaign sizeSummer, CEO
Complimentary Brand Storytelling AuditEither path
THE MUSE COLLECTIVE
Certified storytellers on every continent. One standard.
Patrick MoreauFounder of Muse
Summer Asturi-BralishCEO of Muse & Co
Grant PeelleSenior CD at Muse & Co
Ita Udo-EmaDirector
Doug DarlingDirector
Beau KesterCinematographer
Fernando VillanovaCinematographer
Janice SmithDirector
Raveneet OberoiDirector
Sebastien NestolatDirector
David GrinnellCinematographer
Patrick MoreauFounder of Muse
Summer Asturi-BralishCEO of Muse & Co
Grant PeelleSenior CD at Muse & Co
Ita Udo-EmaDirector
Doug DarlingDirector
Beau KesterCinematographer
Fernando VillanovaCinematographer
Janice SmithDirector
Raveneet OberoiDirector
Sebastien NestolatDirector
David GrinnellCinematographer
For storytellers · The Muse Collective
Two ways into the Muse Collective. Both start with the work.
Muse & Co is delivered by certified storytellers on every continent, trained in the Muse process and led by our Creative Directors. There are two ways in: complete the Muse certification path, or be scouted by a Creative Director on the strength of your films. Either way, we open a small number of seats each season, by role and by region. If you've done the work, we want to see it.
